Executive coaching
Leading when more depends on you.
Greater responsibility changes what leadership requires. Decisions become more complex, relationships carry more weight, and personal involvement can begin to limit what others take ownership of.
I coach senior executives navigating these demands, helping them examine how they lead, strengthen their influence and lead more effectively through others.
Based in Riyadh, Saudi Arabia.
Discuss executive coachingWhen coaching can help
You may be preparing for a larger role or facing a persistent challenge in an established one. The work begins with the situation you need to address.
Taking on a larger role
Expectations, relationships and decisions have changed. Established ways of working may need to change with them.
Becoming the decision bottleneck
Too much depends on your involvement or approval. Delegation needs to create ownership, alongside clear accountability.
Influencing beyond formal authority
Progress depends on peers, boards and stakeholders with competing priorities. Authority alone cannot secure their commitment.
Recognising patterns under pressure
Control, avoidance or habitual responses may be affecting how you lead. Coaching creates room to examine those patterns and test different responses.
Family-enterprise leadership
I also work with leaders in family enterprises, including current and next-generation leaders preparing for executive or board responsibility. The work considers the relationships between family, ownership and management, and what they require of the individual leader.
How we work together
Agree on the work
Clarify the leadership challenge, role expectations and development objectives. Agree on confidentiality and, where relevant, the sponsor’s involvement.
Examine what shapes your leadership
Explore patterns, assumptions, relationships and organisational context. Assessments and stakeholder feedback are used where they add value.
Test changes in practice
Work with actual decisions and relationships. Try different approaches between sessions and examine what happens.
Review progress
Return to the agreed objectives and look for observable changes in behaviour and leadership effectiveness.
Duration, frequency and any assessments are agreed at the outset. The engagement is tailored to the executive’s context.
My approach is practical and reflective, informed by systems psychodynamics and assessment. It considers both the individual and the wider organisational system.
When an organisation sponsors coaching
We agree at the outset how the executive and sponsor will set objectives and review progress. Coaching conversations remain confidential. Any information shared with the sponsor follows the boundaries agreed with the executive.
Experience behind the work
I bring more than three decades of leadership experience, including CEO, board and institutional responsibility. That experience helps me understand the weight of decisions, competing expectations and the human demands of leadership.
As a coach, I help you examine your own judgement and choices. Where an advisory perspective would be useful, we agree explicitly when to draw on it.
Credentials and affiliations
Client perspectives
“Yasser brought a rare combination of strategic insights and practical execution support. He challenged my thinking, sharpened my decision making and helped me navigate complex leadership dynamics with clarity and confidence.”
MBA CPA Donald Alukonya · Head of Finance
“What stood out most was Yasser’s ability to ask the right questions, challenging my thinking and pushing me to reflect more deeply.”
Omar Dayeh · Sales Manager, Warc Africa
“Over multiple sessions, Yasser consistently challenged my thinking, expanded my perspective, and helped me navigate moments of uncertainty with clarity and purpose.”
Dr. Khalid Al Naqbi · VP Product & Engineering
Read client recommendations on LinkedIn →
A confidential conversation about your leadership challenge.
If you are considering coaching for yourself or sponsoring an executive’s development, an initial conversation can help clarify the need and whether working together makes sense.
Discuss executive coaching